Ever wondered why your skincare routine calls for different serums in the morning and at night?
The secret is in timing—AM serums protect your skin from the day ahead, while PM serums work hard while you sleep. Get in to explore more!
What’s the difference between AM and PM serum?
AM serums are all about protection and brightness. They usually contain antioxidants like vitamin C to shield your skin from daily aggressors such as pollution and UV damage, while also helping to maintain an even, glowing complexion.
PM serums focus on repair and balance. They often include barrier-supporting and calming ingredients like niacinamide that work with your skin’s natural overnight regeneration cycle—reducing redness, improving texture, and restoring hydration while you rest.
Can you use serum at night?
Absolutely. While vitamin C is ideal in the morning for environmental defense, ingredients like niacinamide work beautifully at night, when your skin is in its natural repair mode. At this time, actives can penetrate more effectively without being disrupted by sun exposure or makeup.
A great example: Shigeru Beauty’s Radiance Blend—Niacinamide Elixir is designed to help refine pores, even tone, and strengthen your skin barrier—all while you sleep.
Do you need both AM and PM serums?
If you want both daytime protection and overnight correction, yes. AM serums guard and brighten, while PM serums calm, restore, and strengthen. Using both creates a balanced approach for long-term skin health.
What’s the best order to apply skincare in the AM vs. PM?
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Morning: Cleanser → Pure Glow – Vitamin C Elixir → moisturizer → sunscreen
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Evening: Cleanser (double cleanse if needed) → Radiance Blend – Niacinamide Elixir → moisturizer or night cream
Best AM and PM Serums from Shigeru Beauty
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Pure Glow—Vitamin C Elixir
A brightening AM serum rich in vitamin C to help fade dullness, even skin tone, and defend against environmental stress. Its lightweight formula absorbs quickly, making it ideal under SPF and makeup.
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Radiance Blend – Niacinamide Elixir
A calming PM serum that works overnight to minimize pores, improve texture, and strengthen the skin barrier. Niacinamide supports skin recovery and hydration while you rest.
Why Using the Right Serum at the Right Time Matters
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AM Routine = Prevention + Glow
Using vitamin C in the morning protects your skin from oxidative damage and helps maintain a radiant tone. -
PM Routine = Recovery + Repair
Nighttime is when your skin repairs itself. Niacinamide supports this process, helping to keep skin smooth, strong, and even.
Quick FAQ
Why is Vitamin C better in the morning?
It neutralizes free radicals from UV and pollution, keeping skin bright and healthy throughout the day.
Can I use niacinamide in the morning?
Yes, but it’s especially effective at night for barrier repair and calming after daily exposure.
Will I see faster results using both?
Yes—combining an AM vitamin C serum and a PM niacinamide serum targets different skin needs for a more balanced, visible improvement.
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Fun fact Your skin drinks too! It absorbs up to 60% of what you put on it, which is why choosing safe, high-quality products really matters. 💧 |
Final Thoughts
Your skin has different needs in the morning and at night. By pairing Pure Glow—Vitamin C Elixir in your AM routine with Radiance Blend—Niacinamide Elixir at night, you’re giving your skin the right support at the right time—keeping it radiant, strong, and healthy day after day.